How to Cook a Book: The Title

How to start the story

What’s in a name? Would a book by any other name leap as swiftly off the shelves? Or is it sacrilege to suggest that the Bard might not be as up on Insta as food writers have to be?

The Title: it’s one of the first things we talk about at my food writing retreats as we settle into two days of writing, sharing and leafing through my mass of cookbooks. A…