How to Cook a Book

Who do you want to be?

Why does anyone actually want to write a book?

Last week, we touched on the central questions I ask my food writers-to-be at the Cooking the Books writing retreats: what do you want to say, to whom and why? We drill and drill into these three until we get to the nub of why to write a book at all. Some realise that it’s about enhancing a brand around the…