How to Cook a Book

How the Cookie Crumbles in Publishing

This week, Tara Wigley, author of How to Butter Toast, co-writer with Sami Tamimi of Falastin and with Yotam Ottolenghi of most of his big hitter cookbooks, talks about the pre-launch stage of her next rhyming book, How the Cookie Crumbles.

Here she tells me after the Washington Post called How to Butter Toast ‘the literal love child that might have resulted had Dr Seuss eloped with Elizabeth David’, how she feels about the difficult second album. How, with Simple Too coming out next September with Yotam and Verena Lochmuller, she handles publishing with two hats. And how, ahead of the Cookie’s launch on September 11th she’s gearing up to what she calls ‘the hustle and the hassle’ of getting the book under everyone’s nose.

You’ve just got to play the game, just got to do it. And actually, once you start doing it, it's actually more fun than you think it's going to be.